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Marketing 101 for Self-Published Authors

Build a strong foundation for your self-publishing career by learning the way professionals think about marketing.

  • 0.0 (0 Reviews)
  • 0 Students
  • 64 Lessons
  • Jay Sherer

Course Overview

Many self-published authors don't have a background in marketing. And yet, marketing is one of the core skills required of self-published authors looking to build a writing career.

Marketing 101 for Self-Published Authors gives you a foundational understanding of the principles upon which marketing strategies, tactics, and campaigns are built. I walk through the 4 Ps of Marketing and how they apply specifically to self-published authors.

I have over 20 years of experience in marketing, a degree in marketing, an MBA, and I've written an Amazon top selling novel. I understand how confusing marketing can get!

In Marketing 101 for Self-Published Authors, we start with the basics:

  • What is marketing?

  • What's the objective of marketing?

  • What are the 4 Ps of Marketing and what makes them important?

  • How should self-published authors address Product, Pricing, Place, and Promotion?

I cover all those things so that you can think about your self-published book marketing the same way a marketing professional assesses their own marketing strategies.

I've intentionally designed this course in a way that allows you to get a lot of information quickly. Just about every lecture is under five minutes, which means they're easily digestible. And, the quizzes allow you to test your knowledge to ensure you're learning the principles.

Plus, I really want to be helpful, so I'll be responsive to any questions you have along the way!

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Course curriculum

Requirment

  • None

Outcomes

  • Marketing 101: What is Marketing? (Most People Get This Wrong!)

  • The 4 Ps of Marketing: Product, Pricing, Place, and Promotions

  • How the 4 Ps of Marketing Apply to Self-Published Authors

  • Marketing 101: Utilizing the 4 Ps to Create a Great Marketing Plan

  • A Deeper Dive Into the 4 Ps: PRODUCT

  • A Deeper Dive Into the 4 Ps: PRICING

  • A Deeper Dive Into the 4 Ps: PLACE

  • A Deeper Dive Into the 4 Ps: PRODUCT

Instructor

...
Jay Sherer

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